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22 ProPrint February 2017
mploying a staff of eight,
Varsity Graphics produces a
range of printed products, from
business cards and brochures to
wide format signage.
Initially based in Varsity Lakes, the
company now operates out of Robina
on Queensland’s Gold Coast. Varsity
Graphics recently installed a Ricoh Pro
C7100X digital production press.
Sharon Sewell, who started the
business 12 years ago with her father
Harry, says the Ricoh machine fits with
the company’s business strategy.
She says, “We already had another
digital press but we do a lot of bespoke
jobs that are a bit different to what
everyone else does. The Ricoh gave us
the white ink and the textured looks,
which we can offer to our customers.
“ The white ink is trendy at the
moment and it helps that we can offer
something like this that is cost-effective
and fast. With our bigger clients, we
can make their work look quite
The decision to purchase the Ricoh
Pro C7100X did not happen suddenly.
She says, “I had first seen the Ricoh at
Printex and we started hearing about
the Pro C7100X after that; everyone
was raving about it.
“ The Ricoh reps from Brisbane
started talking to us a while ago. They
Ricoh delivers more for Varsity
With our bigger clients we can
make their work look quite special
Sharon Sewell, founder, Varsity Graphics
Queensland’s Varsity Graphics has
taken advantage of the innovations
in the Ricoh Pro C7100X digital
did the hard yards. We had a lot of
questions about the machine and we
went to the Brisbane showroom quite a
few times and we went to all the Ricoh
events. That was for about 18 months.
We researched it thoroughly. In the
end, we arranged to get the machine
straight from there. We wanted to deal
direct with Ricoh.
“After we signed the purchase
agreement, I went to Brisbane with our
manager Chanel Davis, for two days
training. We got the Ricoh at the end of
September and it has been great. We do
double the amount we did on the old
machine and our sales have risen since
we got it. The print quality is excellent,
close to offset.”
“Competition is quite cut throat with
the larger runs, so we find we have to
do a lot of different things. We have
really good graphic designers and all of
our operators are female.
“ The Gold Coast is all about glitz and
glam and we can respond to the
demand for different types of printing.
There is so much building going on
here and new businesses like cafes,
which definitely helps the printing
industry as those places want special
types of printing.
Varsity Graphics enjoys a solid
relationship with Ricoh. Sewell says, “It
was the best purchasing experience we
have ever had in terms of buying a
machine. Some companies can be quite
negative and pushy whereas the Ricoh
reps were really helpful and
approachable, a lways professiona l.
Customer replaceable units
In the short time the Ricoh Pro C7100X
has been on the floor at Varsity
Graphics, it has encountered very few
difficulties. Sewell says, “We have had
no major problems and we can deal
with minor problems ourselves thanks
to Ricoh’s trained customer replaceable
“ The Ricoh production print analyst
comes down here regularly and he
shows us how to get more out of the
machine like how to use different
stocks. We are learning more about the
machine all the time. This is the first
time we have used a Fiery and he helps
with all that.”
Like other print companies, Varsity
Graphics faces any number of external
challenges. It takes a positive attitude
on our part and we also need to keep up
with technology and understand what
“ We would really like to get more
digital printing as we have the capacity
to almost double what we do and we
intend to get there. We want to get the
word out there to potential customers,
and Ricoh will help us with a
marketing campaign this year, so we
are really looking forward to that.”
“Our biggest customer is in tourism
machine for them. We are looking
for ward to Ricoh bringing in new
The team at Varsity Graphics,
from left, Sharon Sewell,
Amy Evans, Chanel Davis,
and Emma Warner
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To find out how Ricoh can help expand your business,
visit webelieve.ricoh.com.au or contact us on
13 RICOH for more information on Ricoh’s suite of
production services, solutions and support.
Not only did Sharon have the best ever purchasing experience when buying her new Ricoh Pro C7100X,
she can now offer unique work that is cost effective and time efficient to a variety of customers.
It’s clear to see why Sharon believes in the power of print.
With the distinctive fifth toner option and greater stock flexibility of the Ricoh Pro C7100, Varsity Graphics
can attract new business and set themselves apart from the competition.
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