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February 2017 ProPrint 13
New year resolutions
ost people enter the new
year with resolutions
about their health, about
their relationships and
their personal finances.
How about developing some new
year resolutions about the business?
It is not as crazy as it sounds. Truth is
printers around Australia will enter
2017 with new plans all designed to
improve the business, draw new
customers and build the bottom line.
Some will do well, others will fail.
It is wor th looking at them as the
equivalent of New Year resolutions.
Good business resolutions are
common easy-to-follow steps for
every business. None too hard but
The most important way to start
the year is to note the progress that
has been made over the last 12
months. And make sure that is
communicated through the company.
Communicating it broadly ensures
that everyone will be moving in the
same direction and focused on the
Secondly, take stock of where the
business is. How is the company
tracking financially? How is it
managing costs? Has it met last year’s
goals? Is there a less expensive way
to operate? Would you save on costs
with people working remotely? Are
there positions you can turn over to
contractors? Do you need all that
off ice space? Are there employees not
working to standard? Are there items
that are not making money? What
areas need attention this year? What
strengths can the business build on?
These are critical questions because
they always provide the starting
point for businesses planning their
strategies for the year ahead.
After that, it is important to assess
the environment. Not just the
business, economic regulator y
landscape. Smar t business leaders
look at the trends ahead. That means
reading ever ything about what is
happening in the industry. How can
you take advantage of the trends?
Where are the oppor tunities? How
are you placed? It is also a good time
to do some research on what
competitors are doing. How are they
marketing themselves? All these are
important details to include in this
The nex t step is to lay down the
goals for the year. That means
Gettler’s step by step guide to starting
the new year on the right footing
Only a few of us can afford home
decorators. We use our own aesthetic
sense. Some of us use the internet. There is
a store in malls called Accesorise for your
clothing. Soon there will be a version for
your home. It is all about lifestyle
Home décor is said to be a $664bn market
worldwide. Most of the ads on local TV are
for cars and furniture stores. I watch
shoppers filling their car ts with throw
pillows and home items of all kinds. I hear
things like ‘I wish this was in blue to go
with my sofa’.
There is a market here for printers. It will
be through home decorators or direct. It is
a print market, but is on much more than
paper. It will require new knowledge— of
substrates, inks, laser diecutting,
embossing, and finishing. Xerox just
introduced a printer that prints on odd-
shaped objects. How about printing the
base of a lamp or artwork. Or making one
with 3D Printing.
We will need to learn and apply colour in
new ways. Imagine a Pantone swatch book
on metal. It would weigh a ton.
No one predicted that wide formal inkjet
would open a new market for printers for
signage, vehicle wraps, building wraps.
backdrops, and more. Go back and look.
The first wide format
printers were introduced as
proofers for of fset colour
Benny Landa said
anything that can go digital will go digital.
That is why the growth markets are
packaging and new media—and by media
I mean new substrates. The future of print
involves stuff that cannot go digital.
It is variable data printing for home
decoration. It is personalised home
printing. It is personalised decoration.
It is high margin. And it is a market that
is starting now.
covering all goals whether they be
broad, or smaller and aspirational.
This is important for staff because
they have to feel they are making
progress. Getting that right increases
engagement and keeps them focused
on the company’s plans. The good
bosses are those who know how to
communicate these goals and ensure
that everyone knows what’s required.
They have to ensure ever y employee
knows what they are contributing to
After that, it is important to focus
on what resources are needed to
fulfil the year’s goals. It could be
about getting more funds, more time
and more staff. What are the best
ways of approaching this? Access to
capital? Better repayment
arrangements? Does the company
have enough time to achieve those
goals? Will you need more staff ? It is
impor tant to ensure there is enough
flexibility and wiggle room in the
budget. It is also a good idea to
ensure there is a source of backup
Such are the first steps printers
should take in 2017. Implementing it
takes clear headed focus, and the
flexibility to adapt when
New year: opportunity
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