Home' ProPrint : ProPrint September 2014 Contents 12 august
APN OUTDOOR MAKES DIGITAL FOCUS
AFTER P/E BUY
APN Outdoor is aggressively pushing into digital
to grow its customer base since its split with
APN News & Media, with a dozen new digital
billboards going up this year.
APN Outdoor chief executive Richard Herring
says the company is ramping up its digital
billboard fleet this year, converting five of its
printed sites to digital and adding one new one
so far, bringing its total to 23, with another six
conversions planned for the year.
Herring says while there are no plans
to increase printed billboard numbers, the
company is still committed to the static format,
which makes up the vast majority of its 600
sites." Our digital billboard portfolio will not
replace our static billboards, so there isn't a
shift to make all of them digital," he says.
HEIDELBERG FINISHES WITH FINISHING
Heidelberg is pulling out of finishing to cut
costs -- dumping all but one of its product lines,
closing its Leipzig factory, and slashing 650 jobs.
The world's biggest press manufacturer will
'restructure' its folding equipment business,
retaining its Stahlfolder line manufacturing
business, and kick everything else to the
kerb in a move the company says will save
it €30m a year.It will no longer manufacture
saddlestitchers or perfect binders, and much of
its packaging finishing lines such as Diana will
now be manufactured in China. It will continue
to supply Polar guillotines.
Heidelberg will distribute packaging finishing
from Chinese manufacturer Masterwork
Machinery, claiming it will provide 'improved
Swiss finishing manufacturer Müller Martini
will take over the servicing of the discontinued
Richard Timson is waiting
on details from head office.
September 2014 ProPrint 9
APP FACES D-DAY AT YEAR'S END
Indonesian paper manufacturing giant Asia Pulp
and Paper is awaiting the results of its decision to
allow assessment of its progress to eco-friendly
business, with an independent evaluation of
its Forest Conservation Policy scheduled to be
published at the end of the year.
The world's second biggest paper
manufacturer, which will soon take number
one spot, announced 18 months ago a dramatic
policy shift, essentially agreeing to zero tolerance
on environmental breaches and transparency to
show the world it was serious.
The evaluation by environmental organisation
Rainforest Alliance of the paper manufacturing
giant's 18-month-old commitment -- which
includes zero deforestation, full transparency of
its operations, and severe penalties for suppliers
found breaking the rules -- will assess how
well the company is complying with its stated
objectives so far.
QANTAS CUTS PRINT MARKETING IN
Qantas is shifting its marketing focus away from
print into digital following a 40 per cent cull
of its marketing staff as the struggling airline
continues to make deep cost cuts.
The company will have significantly less
print marketing in the future, but says it is 'still
very much an important part of our marketing
strategy'. The company has just announced
a $2.8bn loss, and says, "As more of our
customers are turning to their mobile devices
to access the latest content, digital is becoming
more prominent in our marketing mix. It's an
important vehicle to drive sales and awareness
and education of our routes and product," a
Qantas spokeswoman says.
"We continue to advertise across a number
of print publications, in-terminal, on boarding
passes and the Qantas inflight magazine."
While Qantas retains TMA is its print manager,
it is not known which printers will be affected as
the airline did not provide the names of its print
suppliers, except to say it uses a "wide range of
different printing suppliers".
The unions gave us
hell and it was perceived
first as a 'bosses club' and
then a 'sales reps club'
LITHO GREATS GATHER FOR LIA
The rich history of Australian lithography was on
display around the room of greying offset
warriors gathered to relive the glory days at the
Lithographic Institute of Australia's 50th
anniversary dinner. Retired offset veteran
Warrick Roden, a founding LIA committee
member back in 1963, took the audience through
the history of lithography in Australia from its
early days, to its overtaking of letterpress as the
dominant print standard, and the birth of digital
printing. The LIA was formed to help printers
respond to these technological changes, but
Roden says it was a rocky start. "The unions
gave us hell and it was perceived first as a
'bosses club' and then a 'sales reps club', he
says. "Litho caused lots of upheaval and
retraining, but we learned a lot."
Malcolm Turnbull says
newspapers must 'change
their mindset' and embrace
the transition to digital if they are to thrive
in today's market. The high-profile federal
minister says newspapers are more valued and
important than ever, but does not seem to care
if they continue in print.
Turnbull spent much of his speech at the recent
newspaper Future Forum talking up the digital
potential of news, and while he said print
is 'still very much valued as an advertising
platform and as a way of reading the news, it is
important to recognise the change to digital.'
He says, "People have never read our major
publishers' journalism more -- you have never
been as influential as you are today. The
problem is that the revenues do not match the
influence, Think about it. Print readership is
down by four per cent, digital readership up by
11 per cent."
Links Archive PP December 2013 ProPrint October 2014 Navigation Previous Page Next Page